Little Brother Books UK adds Pokémon to line-up
The company will be publishing the Official Pokémon Annual 2017.
The annual will contain a full A-Z of all 771 Pokémon characters, plus activities, stories and much more, making it a must-have for Pokémon fans new and old. Retailer support has been significant for this late addition to the annuals category, demonstrating the current customer and retailer appetite for the brand.
“I have a great fondness for Pokémon and I am delighted to be working with the publishing team once again. It is exciting times for both Pokémon and Little Brother Books, and I look forward to joining them on this journey going forward,” said Matthew Reynolds, MD at Little Brother Books. “We launched Little Brother Books in March this year, and I’ve been delighted with the licensor and retailer support we received. Our new range is very new and fresh and I believe this has been recognised and appreciated by our retailers.”